Artificial Intelligence for Brand Protection Professionals, Understand the Convergence of AI and Intellectual Property.
Course Description
The Artificial Intelligence for Brand Protection Professionals course was developed by the National Intellectual Property Rights Coordination Center (IPR Center) with support from the Michigan State University Center for Anti-Counterfeiting and Product Protection. The IPR Center leads the U.S. government’s response to stop global intellectual property (IP) theft and enforce trade laws.
This course was designed to help brand protection professionals navigate the evolving world of Artificial Intelligence (AI) and its intersection with IP.
As AI is increasingly integrated into our lives, it is important to understand the ways it affects IP protection. While AI may empower bad actors to threaten IP more efficiently, it can also be used by brands to bolster IP and brand protection.
In this course, you will learn about the foundational components of AI, the history and factors resulting in AI’s accelerated growth and adoption, the risks and benefits of AI for brand protection using real-world case studies, legal frameworks and regulations for AI, and considerations for choosing AI tools and partners.
Upon completion of this course, you will be able to:
· Recall basic AI concepts
· Identify the pros and cons AI presents to brand protection
· Identify resources to help you incorporate AI into your brand protection toolkit
This course also provides downloadable resources to help you further your study and engage with AI partners and vendors.
This course lasts approximately 44 minutes. This is a non-certificate course.
