GROUNDED THEORY RESEARCH : GENERATING THEORY FROM DATA

Grounded theory research is a dynamic and iterative process that allows researchers to explore complex phenomena, uncover patterns, and develop theories that are firmly rooted in the data itself. Unlike traditional deductive approaches where theories are formulated prior to data collection, grounded theory starts with observations and systematically builds theories from the ground up, hence the name.

In this course, we embark on an exciting journey into the realm of qualitative research methodology, specifically focusing on the grounded theory approach. Grounded theory, developed by sociologists Barney Glaser and Anselm Strauss in the 1960s, offers a systematic and rigorous framework for generating theory directly from empirical data.

Throughout this course, participants will delve into the foundational principles of grounded theory methodology, learning how to conduct effective qualitative research that leads to the discovery of novel theoretical insights. We will explore key concepts such as theoretical sampling, constant comparative analysis, and the process of theoretical saturation, equipping participants with the tools and techniques needed to conduct rigorous qualitative research.

By the end of this course, participants will not only have a deep understanding of grounded theory methodology but also gain practical experience in applying these principles to their own research projects. Whether you are a seasoned researcher looking to expand your methodological toolkit or a novice embarking on your first qualitative study, this course will provide you with the knowledge and skills needed to conduct insightful and impactful research.