Basics of Branding for Tourism and Hospitality Business

Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo. Common examples include the Nike “swoosh,” the golden arches of McDonald’s and the apple used by Apple Computers.

Branding is a marketing practice that a company exhibits in creating its name, symbol or logo, and overall design that is readily identifiable as the company itself. It gives your business its characteristics and persona. … Your brand is like the public face and personality of your company.

Here are four steps to building a successful brand.

• Define how you want to be perceived. When your customers have finished using your product or service, how do you want them to describe their experience? …
• Organize your business based on this promise. …
• Communicate your promise. …
• Be consistent.

Learn elements in more details with this course