The Lead Magnet: Small Business Docuseries

The Lead Magnet is a 7-part behind-the-scenes docuseries that chronicles the real-time creation, launch, and performance of a lead magnet campaign designed to attract the ideal audience for Monkeypod’s flagship Fundamentals of Business Automation course. Hosted by Greg Jenkins and Cameron Tulloch, and featuring Ad Specialist Paul Sokol, this series offers an honest, unscripted look at the strategy, decisions, and experiments that go into growing your business by building an effective lead generation asset.

We know that the term “Lead Magnet” is a household phrase for many small businesses – but what exactly does that mean? And how can someone get started? This mini series answers that question for our business, and packages up the process so that it can benefit you as well.

From the first brainstorming session to the final ad metrics, The Lead Magnet walks you through each stage of the process — including design and messaging, automation setup, ad planning, and post-launch analysis. Whether you’re new to digital marketing or looking to sharpen your own lead magnet strategy, this series is packed with practical takeaways, candid conversations, and lessons you can apply in your own business.

It’s not just a documentary — it’s a transparent look at the behind-the-scenes process, including the wins, missteps, and evolving thinking behind a real-world marketing project.