Learn Google Analytics 4 in 2025 | The Complete Course

Welcome to Learn Google Analytics 4 in 2025 | The Complete Course — your complete, step-by-step guide to mastering GA4, even if you’re a total beginner.

Whether you’re a beginner, digital marketer, webshop owner, or want to upskill, this course is designed to help you gain practical, real-world skills in Google Analytics 4. With the transition from Universal Analytics to GA4, it’s never been more important to learn how to track user behaviour, measure performance, and make data-driven decisions.

In this course, you’ll learn how to:

• Set up a Google Analytics 4 account from scratch – the right way!
• Install GA4 on websites built with WordPress, Wix, Squarespace, Shopify, custom-coded or any other builder
• Understand the GA4 dashboard and core features like Reports, Explore, and Admin
• Track events and conversions using tags and data streams
• Build custom explorations such as funnels, paths, and user segments
• Connect GA4 to Google Ads and analyze ad performance
• Use filters, comparisons, UTM parameters, and attribution models
• Apply your skills through real-world assignments and examples

The course includes 50+ video lectures, external resources, templates, and practice activities to reinforce your learning.

No prior analytics knowledge is required — we’ll guide you through everything in a clear, hands-on way.

By the end of this course, you’ll feel confident using GA4 to understand your audience, improve your website, or grow your business.

Let’s get started – enroll today and become a GA4 pro!