Design for Success: A Graphic Design Specialization in Branding
Design for Success: A Graphic Design Specialization in Branding, Make Compelling Design. Learn and apply the principles of graphic design to a comprehensive branding project.
California Institute of the Arts
CalArts is widely recognized as a premier institution for the arts, both nationally and globally. With a commitment to excellence and innovation, the college offers comprehensive undergraduate and graduate programs through six schools: Art, Critical Studies, Dance, Film/Video, Music, and Theater. CalArts values artistic virtuosity, intellectual rigor, and the exploration of new creative frontiers.
What you will learn?
- Gain the fundamental skills needed to be a graphic designer
- Communicate through image-making and typography
- Complete a capstone project to add to your professional portfolio
- Learn everything you need to know to work in interface design, motion graphics, and editorial design
Course Description
Graphic design is all around us, in a myriad of forms, both on-screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make a sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
