Business Basics: A Beginner’s Guide to the World of Business

Business is simple. You sell something, or you serve someone. The rest is just knowing how to do it well. This course gives you that knowledge. It starts with the bones of business—what it is, why it works, and how to build one that lasts. You’ll learn the different kinds of businesses, from small shops to towering corporations, and the forces that shape them. No fluff. Just what you need to know.
You will see how to reach customers. Marketing is not magic—it is knowing what people want and making sure they see it. You’ll understand the four pillars: product, price, place, and promotion. You will study the power of branding, how to hold an audience, and the ways to win in a digital world.
Numbers tell the truth. Finance and accounting will no longer be a mystery. You’ll learn to read financial statements, track money in and out, and plan so you stay in business. You will grasp the basics of budgeting, investments, and what makes a company thrive—or fail.
Every business depends on operations. You will understand supply chains, quality control, inventory, and production. Simple rules, smart systems—these make the difference between chaos and success. You’ll learn methods like Lean Management and Six Sigma to keep things running smoothly.
Leadership is the soul of business. A leader must decide, act, and inspire. You will study different styles of leadership, ways to build strong teams, and how to solve problems without wasting time. The great ones do not guess. They learn, they adapt, they lead.
For those who dream of their own venture, this course lays the path. You’ll see how to think like an entrepreneur, create a business plan, and find money to fund your idea. You will learn what it takes to start from nothing and build something real.
Business is not just money—it is responsibility. You will understand corporate ethics, social responsibility, and how businesses can do good while making a profit. You will see how strong values shape strong companies.
When you finish, you will not just know business. You will understand it. Whether you want to start your own, move up in your job, or simply see the world through a sharper lens, this course will take you there.
Course Requirements
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Basic understanding of English.
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No prior business knowledge needed.
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Willingness to learn.
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Basic familiarity with digital tools is helpful but not required.
What Will You Learn?
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What a business is and how it works.
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How to market and sell products.
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The basics of finance and accounting.
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How to manage operations and supply chains.
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The core of leadership and decision-making.
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How to start and fund a business.
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The role of ethics and social responsibility in business.
Course Curriculum
Module 1: Introduction to Business
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Lecture 1: What is Business? Scope and Purpose
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Lecture 2: Types of Businesses: Sole Proprietorships, Partnerships, Corporations, LLCs
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Lecture 3: The Business Environment: Internal and External Factors
Module 2: Marketing: Reaching Your Customers
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Lecture 4: The Marketing Mix: Product, Price, Place, Promotion
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Lecture 5: Market Research and Target Audience Identification
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Lecture 6: Digital Marketing: SEO, Social Media, Content Marketing
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Lecture 7: Branding and Customer Relationship Management
Module 3: Finance and Accounting: The Numbers Behind Business
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Lecture 8: Financial Statements: Balance Sheet, Income Statement, Cash Flow
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Lecture 9: Basic Accounting Principles: Assets, Liabilities, Equity
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Lecture 10: Financial Analysis: Key Ratios and Metrics
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Lecture 11: Budgeting and Financial Planning
Module 4: Operations Management: Streamlining Business Processes
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Lecture 12: Supply Chain Management: From Procurement to Delivery
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Lecture 13: Quality Control and Process Improvement
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Lecture 14: Inventory Management and Production Planning
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Lecture 15: Lean Management and Six Sigma
Module 5: Management and Leadership: Guiding Your Team
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Lecture 16: Leadership Styles: Autocratic, Democratic, Laissez-Faire, Transformational
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Lecture 17: Motivation Theories: Maslow’s Hierarchy, Herzberg’s Two-Factor Theory
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Lecture 18: Building High-Performance Teams
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Lecture 19: Decision-Making and Problem-Solving
Module 6: Entrepreneurship: Turning Ideas into Reality
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Lecture 20: The Entrepreneurial Mindset
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Lecture 21: Business Planning: Creating a Roadmap
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Lecture 22: Funding Options: Bootstrapping, Angel Investors, Venture Capital
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Lecture 23: Marketing and Growing Your Startup
Module 7: Business Ethics and Corporate Social Responsibility
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Lecture 24: Corporate Social Responsibility: Definitions and Frameworks
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Lecture 25: Sustainability and the Triple Bottom Line
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Lecture 26: Ethical Leadership and Building a Values-Driven Organization
Who Is This Course For?
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Future entrepreneurs.
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Professionals looking to sharpen their business skills.
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Students and graduates seeking real-world business knowledge.
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Anyone curious about how businesses succeed and fail.
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Those transitioning into business-related careers.
Certificate of Completion
Finish the course and pass the final assessment. You will receive a Certificate of Completion from Eduta, proving that you know business. It will help you stand out and move forward.