Marketing Management: Strategy, Principles & Fundamentals

Unlock Your Potential in Marketing Management and Strategic Business Growth!

Welcome to the ultimate guide to Marketing Management. Whether you are stepping into a new role as a marketing manager, launching your own business, or looking to upgrade your strategic marketing skills, this course is your blueprint for success.

In digital economy, basic marketing isn’t enough. You need to understand how to blend traditional principles with modern strategies, analytics, and team leadership.

What makes this course different? We bridge the gap between classic marketing fundamentals (like the 4Ps and SWOT) and advanced, modern business strategies (like MarTech, AI-powered marketing, and Blue Ocean Strategy). You will learn how to think, act, and lead like a highly effective Marketing Manager.

Inside this course, you will master:

• Core Fundamentals: Understand the landscape of marketing management, the 4Ps, and how to build a robust marketing package.
• Strategic Frameworks: Apply Market Segmentation, Targeting, and Positioning (STP), Porter’s Five Forces, and Blue Ocean Strategy.
• Consumer Psychology: Dive deep into Consumer Behavior and the decision-making process.
• Modern Tactics: Explore Content Marketing, Email Marketing, Brand Equity management, and Integrated Marketing Communications (IMC).
• Data & Tech: Learn how to measure Marketing ROI, utilize attribution modeling, and leverage AI and MarTech for hyper-personalization.
• Leadership & Control: Discover how to lead your marketing team, act as a vital business partner, and execute a flawless “First 30 Days” plan as a Marketing Manager.

This course is packed with practical frameworks, step-by-step methodologies, and real-world analytical tools designed to turn you into a strategic marketing leader.

Enroll today, start building your ultimate marketing toolkit, and take control of your professional growth. Let’s get started!

Instructor Bio:

Zhansaya Berdikulova Master of Economic Sciences | Certified Coach | Leadership & Management Expert

Hi, my name is Zhansaya, but for you, I’m simply Saya!

I am a Master of Economic Sciences specializing in Management and Marketing. My higher economic education allows me to approach marketing not just as a creative field, but as a rigorous, data-driven business strategy essential for top managers and executives.

For the last 10 years, I have successfully taught both adults and youth critical soft skills—leadership, communication, conflict management, decision-making, and strategic planning. I am also the Regional Coordinator for a major leadership development project and a certified coach who trains educators and corporate trainers.

By combining my deep academic background in economics and marketing with a decade of leadership coaching, I help professionals not only learn marketing frameworks but also develop the strategic mindset required to lead teams and manage businesses effectively.

I am passionate about your growth. I wish you new knowledge, breakthrough insights, and hope this course becomes a powerful catalyst for your career!

Welcome to MTF:

The MTF Institute of Management, Technology & Finance is an international institute of practical education headquartered in Lisbon, Portugal. Guided by the motto ‘SCIENTIA ET PRACTICA’ (‘Knowledge and Practice’), the institute focuses on applied skills at the intersection of business, IT, finance, artificial intelligence, and digital transformation. Today, MTF brings together over 1.04 million learners across 220 countries and territories, serves as an official partner of IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.

The MTF Institute School of Professional & Continuing Education profile represents a specialized course track and has distinct differences from the primary account and official learning platform of the institute. Education within this track is offered in the format of specific learning editions, where completed programs are recognized exclusively through the Udemy platform certificate. This format does not provide original certificates or official documents from MTF Institute itself, nor does it include student ID cards, academic credit, or enrollment in official MTF credential programs. However, despite the academic limitations of this format, all offered courses maintain a strong practical focus and high relevance, equipping learners with up-to-date knowledge and practical tools to address real-world professional challenges.