Behavioral Econ 101
Behavioral Econ 101, An introduction to Behavioral Economics.
Course Description
We like to think we’re in control of our choices, but behavioral economics shows that much of our decision making is influenced by invisible forces around us. From the way products are placed on shelves to how questions are framed in surveys, our decisions are often influenced without us realizing it. This course explores the fascinating intersection of psychology and economics to uncover why we don’t always act in our own best interest. From grocery store layouts and pricing tricks to social media trends and government nudges, you’ll learn how your brain is constantly being guided – sometimes for better, sometimes for worse.
We’ll dive into how peer pressure affects spending habits, how companies use colors, fonts, and defaults to push you toward certain purchases, and why having too many choices can actually make you freeze. You’ll also discover how governments are using simple nudges to encourage positive behavior, like for example organ donation.
Through real-life examples, engaging explanations, and interactive discussions, this course will help you recognize and understand the hidden patterns behind everyday decisions. Whether you’re a student curious about human behavior or just want to outsmart ads and apps, this course will change the way you see the world.
