Learn how to turn research into results — and build digital experiences that actually convert.

You can’t improve what you don’t understand. And in the world of digital products, websites, and marketing funnels, assumptions simply aren’t enough. That’s why mastering the fundamentals of data-driven research is essential if you want to consistently grow and optimize performance.

In this in-depth training, you’ll explore the key tools and techniques used by top conversion experts:

• Competitor analysis – uncover what others in your space are doing well, what they’re missing, and how you can position yourself smarter.
• Heatmaps – visualize user attention, scrolling behavior, and click patterns to detect friction zones or areas of confusion.
• User session recordings – watch real users interact with your website to identify bottlenecks, hesitation points, and usability issues.
• Surveys and feedback tools – go straight to the source and ask users what they need, what they love, and what stops them from converting.

But this course isn’t just about collecting data — it’s about turning that data into actionable A/B testing ideas. You’ll learn how to form hypotheses based on user behavior and how to prioritize what to test first. No more guessing. No more “launch and pray.” Just strategic, evidence-based experimentation.

Whether you’re working on an eCommerce site, SaaS platform, landing page, or lead generation funnel, these research techniques will give you a deeper understanding of your audience — and the clarity to make decisions that move the needle.

By the end of this program, you’ll have a full toolbox to create smarter tests, design better experiences, and drive real business results.
Because when you truly understand your users, you stop chasing trends and start building what works.