Management Consulting: How to Brainstorm Everything, The McKinsey tools, strategies, and tips that are easy to use and produce immediate brainstorming results.
What is brainstorming? Invented in 1948, brainstorming is still the dominant technique when it comes to idea generation. It combines creativity, problem solving, and group discussion.
Unfortunately for creator Alex Osborn, most brainstorms fail before they ever begin. Why? Because the organizer doesn’t have a clear picture of the purpose, process, or intended outcome. Many believe that unstructured brainstorming is a tremendous waste of creativity and potential.
Curious about how to brainstorm in a top consulting firm? It’s the structured process on everyone’s mind. While it’s not magic, management consultants use this techniques to save time and find more creative solutions to their customers’ needs.
In this course, John Burress brings brainstorming into the modern age, with rules and techniques widely used in management consulting firms that will help you set up and run more-effective creative brainstorming sessions.
I’ve spent the last 20 years working on complex management consulting projects. From launching new products to entering new markets, to merging two companies, I’ve seen time and again how difficult it can be, and how important brainstorming is to the success of projects.
20+ Brainstorming cases included:
- Brainstorm how to increase FedEx parcel revenue within existing market
- Brainstorm how to increase Burberry sales worldwide
- Brainstorm what a company should do with excess cash
- Brainstorm options available for the CEO to expand into electronic publishing
- Brainstorm the impact of Toronto opening a casino
- Brainstorm why the number of UK gasoline stations have declined
- Brainstorm how to increase your salary
- And a lot more real life cases you’ll have in a consulting interview!
I’m excited to share the brainstorming techniques in this course because I know that they will help you pass the case interview, land a great consulting offer, become a better management consultant, and a more valuable asset for the projects you’re working on. So let’s get started.