Programmatic Advertising Mastery: From Strategy to Execution

Unlock the future of digital advertising with this in-depth, practical course on AI-driven Programmatic Advertising. Designed for marketing professionals, media buyers, and business owners, this course dives deep into how artificial intelligence is transforming programmatic strategy, execution, and results.

• Students will learn how to:
  1. Understand the Programmatic Ecosystem
     Grasp how DSPs, SSPs, data providers, and exchanges interact in real-time bidding.
  2. Leverage AI in Campaign Strategy
     Use AI tools for media planning, audience segmentation, and predictive modeling.
  3. Work With Major Platforms
     Navigate and optimize campaigns on tools like DV360, Amazon AAP, Adform, and Quantcast.
  4. Automate Creative & Targeting
     Use dynamic creative optimization (DCO), machine learning models, and AI-generated assets to boost performance.
  5. Apply Real-Time Optimization Techniques
     Automate bidding, adjust budgets, test creatives, and respond to performance signals using AI.
  6. Analyze Performance with Smart Attribution Models
     Move beyond last-click attribution using AI-driven analytics to measure success more accurately.
  7. Prepare for the Future
     Adapt to a cookieless world, understand contextual AI, and stay ahead of trends like retail media and CTV automation.

  Tools & Skills Taught:

  • DV360 campaign setup
  • AI targeting tools (e.g. Quantcast Lookalike modeling, predictive audiences)
  • Automated bid strategies
  • Dynamic Creative Optimization (DCO)
  • AI content generation for ad creatives
  • Campaign analytics using AI-powered dashboards
  • Identity solutions in a privacy-first environment

By the end of this course, you’ll be equipped with the knowledge and tools to confidently plan, activate, and optimize high-performing programmatic campaigns — with the power of AI on your side.